Welcoming Embrace

Branding, Collateral

Welcoming Embrace (WE) is an organization that provides a stable support system for newcomers within the most vulnerable time of their transition to Canada (within their first 6 months - 1 year). An app connects them to receive mentorship, set goals, and connect to a community that helps adjust them to their new life.
This IKEA bag is designed to be reusable for almost any occasion—from school to grocery shopping. Items are sponsored by Canadian companies.
WE leans on round, friendly, welcoming illustrations to communicate and combat language barriers.